Digital Marketing Strategist

Job description

Our quest is to become the leading digital agency in the world for experiential travel, unique properties, and one-of-a-kind hospitality brands. We need smart, motivated people to achieve our goal.

And that’s where you come in.

If you have a passion for travel and like the sound of working in a focused, expertise-driven organization, you could be a great fit with Wallop. We’re friendly and adventurous, but we challenge each other to grow professionally and achieve our best work.

When you work with some of the world’s greatest travel brands, nothing less will do.

What’s the job all about?

Wallop hasn’t been immune to the shocks to the global travel sector triggered by COVID-19. That said, we’re fortunate to have built outstanding relationships with our clients many of whom have remote locations or exclusivity that naturally leads to safe distancing. We’ve also a list of proven success stories that are a mile long, and we’re well-positioned to lead the wave of pent up demand for travel, adventures, and luxury experiences.

As our newest Digital Marketing Strategist, you will be responsible for managing a portfolio of clients and developing comprehensive multi-channel marketing strategies that yield results. At Wallop, we place less focus on selling off-the-shelf products and more emphasis on building tailored solutions that take into account the nuances of each client organization, the vertical it operates in, its customers, and its fiscal parameters. We are big on measurement and changing course to address new opportunities or trends in the marketplace, and as such, you will be expected to approach each project in a solution agnostic manner that puts emphasis on increasing revenue as efficiently as possible within the confines of each budget.

Specific responsibilities will include:

  • Running strategy sessions/client calls.
  • Monitoring and optimizing the organic performance of client strategies.
  • Implementing cutting-edge paid advertising campaigns.
  • Working with our production team to create stunning websites and digital experiences.
  • Contributing to process and service development.
  • Developing industry-specific expertise.

Our team has shifted to working from home as a result of COVID-19. We’re looking forward to bringing the team back together in our beautiful office when the time is right. While it would be beneficial if our new Digital Marketing Strategist based out of Vancouver, we’re flexible and open to hiring someone who resides in Canada in general.

Job requirements

In order to be considered:

  • You’ll need to be able to demonstrate that you’re a well-rounded digital marketing professional with at least a handful of years of experience.
  • You’ll need to be able to demonstrate a proven foundation of skills that includes search engine optimization, paid advertising, tracking and analytics, website conversion rate optimization, etc., as well as proficiency with the associated tools.
  • You’ll need to be able to demonstrate a portfolio of digital marketing strategies that you designed, built, and delivered that achieved high-level business goals.
  • You’ll have to be able to demonstrate a history of managing, presenting to, and making recommendations to clients.
  • You’ll need to be fluently bilingual (English/French).

We’d also love it if you brought the following to Wallop (though these are not required):

  • Experience with advertising on hospitality industry-specific platforms such as TripAdvisor and OTAs(Expedia,, etc.).
  • Experience with Google Hotel Ads.
  • Experience with Google Data Studio.
  • Experience with industry-specific technology (SynXis, TravelClick, Revinate, TripTease, HotelChamp, etc.).
  • Experience working with booking engines in the hospitality sector.

What can I expect when I submit my application?

Although we would love to speak to every candidate, we regretfully inform you that only those selected to move forward in our process will be contacted within 5 business days.

About Wallop

Wallop is an independent digital marketing agency with a focus on unique travel experiences in the luxury market. Our work improves customer engagement and drives conversions on the web. We do this by pairing compelling content and creative with tailored digital marketing strategies.

Wallop is an equal opportunity employer. Should you require accommodation in any aspect of our selection process, please contact John Fleischauer at jobs (at) wallop (dot) ca.